My Story
I gave up the only life I knew
to become impossibly human.
A tennis court. A year in the dark. National television. A crash that took everything — and the systems, built from consciousness and AI, that rebuilt it all.
At twenty-two, I walked away from everything I understood — with no safety net and no plan B. But the real story starts a year earlier.
Chapter 01
The only life I knew
I was a tennis coach, then a player. The courts, the drills, the 6am starts — it was the only world I'd ever understood, and I was good at it.
It was also the only future I'd ever imagined for myself. Until that future disappeared.
Chapter 02
The year I lost my sight
Then, at twenty-one, I lost my sight.
The world went dark, and I had no idea if it would ever come back. There's nothing like losing something that fundamental to strip away everything that doesn't matter. The noise goes quiet. You're left with what's actually important.
My sight came back. And when it did, I saw everything differently. I stopped waiting for permission, for the “right time,” for certainty. Because when something that essential is taken from you and handed back, you never assume you have forever again. A year later, I walked away from the only career I'd known and bet everything on myself.
Chapter 03
Eight million views a week
Then came BBC One's The Apprentice. I reached the final of Series 14 and was called a “natural, raw talent for business.” Overnight, eight million people a week were watching.
I'd get stopped fifty times a day in the street. And somewhere in all that noise I learned the thing that shaped everything since: people don't follow what you do — they follow who they trust. That's what a personal brand really is. It's what people say about you when you're not in the room.
8M
views a week on national TV
Series 14
The Apprentice finalist
50×
stopped in the street, a day
Chapter 04
Then everything stopped.
I was twenty-three, running a programme of 400 events a year, having dinners on red carpets. I thought I'd made it.
Then lockdown hit. Overnight I refunded £80,000 of tickets, had to let down a team of 43, and went from so-called celebrity entrepreneur to not being able to pay my rent. I knew nothing about cash flow. I'd been brought right back to the bottom.
“They can take the events, the income, the title. The one thing no one can ever take is your name.”
Chapter 05
Built back — faster than ever
When no one could get a delivery slot to buy food, a friend and I built the solution. My name opened the doors. The product did the rest.
130,000 people signed up in the first 24 hours. Within six weeks we'd reached 350,000 users and 3.2 million page views — around 3% of the entire UK population — one of the fastest-growing startups in the world. I was on a boat in Dubai when a stranger told me they used my site. That's when I finally let myself believe it.
130,000
users in the first 24 hours
350,000
users in six weeks
3.2M
page views
Chapter 06
The strategist behind the founders.
I founded Two Comma PR, and we've since placed more than 1,500 clients in over 3,000 publications — from the BBC to Forbes to Bloomberg. Today I work on the founder brands of Simon Squibb, Simon Ong, Rob Moore, Marisa Peer, and founders across the Mindvalley ecosystem.
Somewhere in there I also earned an MBA with Distinction — the youngest recipient in Edinburgh Business School's history.
1,500+
clients placed
3,000+
publications
Distinction
youngest MBA in the school's history
Chapter 07
Downloaded, not designed.
Here's the part most people never see. I don't sit down and engineer strategy. I receive it.
I'm a shamanic practitioner with ADHD and a mind that thinks in 3D patterns. Whole business architectures, frameworks and content systems arrive fully formed — in meditation, in dreams, in the silence — before I can explain them logically.
The AI systems, the prompt chains, the funnels everyone asks me about are the output. Consciousness is the source. It's the one advantage no competitor can ever copy.
“Downloaded, not designed. Consciousness is the source — the AI is just the output.”
Chapter 08
Impossibly Human.
When AI arrived, I went all in. I rebuilt my agency around it and watched our overheads fall from £70,000 a month to £25,000. Then a model came along that turned what used to take my team months into a single day.
Last week a woman flew me to Dorset to build her business live. At the end, she cried — because an idea she'd carried for years had finally come to life in front of her. That's the moment I knew exactly what I'm here to do.
“I coined Personal AEO and built the Founder Ecosystem for one reason: to help founders build a business that pays them back in time, money, and freedom.”
The mission
100,000 impossibly human founders by 2030. Founders who use AI to build freedom, not burnout — who keep their voice, their family, their weekends, and their power.
I'd love for you to be one of them.