Put AI to work in your business: make money, save money, save time. Shown live, on screen, in plain English.
BBC One's The Apprentice · Mindvalley 1 Billion Summit · House of Lords AI panel · Founder, Two Comma PR · Runs her agency on 27 AI agents
Heya!
"I do not use AI as a tool. I use it as a workforce."
I was a tennis coach first. Then I built My Tennis Events, the UK's largest tennis tournament provider, and went on BBC One's The Apprentice.
In 2020, lockdown stopped every event and I lost almost everything.
So I started again, from Egypt, with about 50 DMs a day. That became Two Comma PR.
Now I build AI into small businesses, live, with the owner sitting beside me. If you've landed here, I'm really glad you did.
Spoken at House of LordsGoogleMicrosoft
Speaking
In September, someone pitched me their business in fifteen seconds. About seven minutes later, the whole room was looking at it on the big screen.
It does break. The room watches it get fixed, and that's often the most useful part. Nothing happens off screen, so anyone watching can start on their own.
Keynotes with a live build, live builds on their own, and workshops where the room builds along.
AI Profits
For people who run a business and still do most of the jobs in it themselves. Some have never opened an AI tool. Some use one every day, and nothing in the business runs on it yet.
You bring one real job. I build first, on the big screen. Then you build yours, on your own laptop, with help in the room when you're stuck. If you want theory, it isn't for you.
PeterboroughTwo Comma PR
Done-for-you press and authority for founders.
I started it from Egypt by DMing about 50 people a day. In 2023 my clients chose an AI's work over my team's, so I rebuilt it. It now runs on a small team and 27 AI agents, each with one job.
A small team and 27 AI agentsWatch and follow
A real business from the room, the build on the big screen, and the bit where it breaks. Two minutes of what a live build actually looks like.
One email a week on putting AI to work in a small business: what got built, what it made, what it saved.
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In their words
"I built 2 websites with Claude AI in an afternoon and evening… She is miles ahead of mainstream teachings in this arena. Thank you Sabrina!"
Their own AI rating
"AI is a huge toolbox full of power-tools!!! If you don't learn the tools, you have to do it all by hand… Woke me up to the power of AI for my businesses."
Their own AI rating
"I came into this weekend unsure of what I was building and left with a live website, a clear offer and new skills, all in three days… If you're building something and feel stuck or uncertain, this is where you need to be."
Their own AI rating
"Came in overwhelmed with an idea. Left with a real offer, a landing page, and a completely different plan… Exhausted now, but the good kind, from actually building something rather than just thinking about it."
AI Profits 3-Day Accelerator
"This is one of the best courses I have ever done. Sabrina was amazing and a very generous teacher… My leap in AI capability now is huge."
AI Profits 3-Day Accelerator
"Sabrina openly shares her considerable expertise with easy to follow step-by-step guidance, showing you how to make money using AI. Not many people are sharing this level of knowledge and teaching it from a place of lived experience."
AI Profits 3-Day Accelerator
Every quote on this site is word for word, shared with the person's permission.
Stages and rooms
From the House of Lords to a training room in Peterborough to a full Zoom grid. Same screen on, same nothing edited out.
Speaking enquiries
A keynote with a live build, a live build on its own, a workshop where the room builds along, or an online session.
Put AI to work in your business, shown live, in plain English.
Why AI is a workforce, not a tool, and what changes when you treat it that way.
Someone from the audience pitches their business, and I build it on the big screen while the room watches.
Where I've spoken BBC One's The Apprentice · Mindvalley, Dubai and Tallinn · House of Lords · Google · Microsoft · AI Profits rooms, Peterborough