Here's what I can talk about.

I build AI into real small businesses, live, after rebuilding my own agency around it. Below are the stories I can tell, bios at every length, and photos you can use.

Fast facts

Fast facts.

Last updated October 2026.

Based: London
Founder of: Two Comma PR, run on a small team and 27 AI agents
Teaches: AI Profits, where owners build their own AI workforce
Seen on: BBC One's The Apprentice, 2018
Spoken at: Mindvalley (the 1 Billion Summit in Dubai, and Tallinn) and a House of Lords AI and entrepreneurship panel, May 2026
Earlier: Google, Microsoft

Podcast guest

Podcast guest.

Give me a listener's business and I'll build its first AI workforce on air, in plain English.

Five things I can talk about

The day my own clients chose the AI.
Why the UK is asleep on AI, and what the wait costs a small business.
What AI really saves when money is tight, and what it can't replace.
The first job to hand to AI, and the ones to keep human.
What AI is like for a brain that works differently.

Five questions I'd love to be asked

What happened when your clients chose the AI's work?
What does employing AI mean?
What should a small business hand to AI first?
What breaks in a live build?
What did The Apprentice teach you about pressure?

Hear her talk

"I wouldn't start an agency now." House of Lords, AI and entrepreneurship panel, May 2026

"Has anyone ever googled themselves?" On trust and AI search, House of Lords, May 2026

Book Sabrina for your podcast Download the press kit (PDF)

What I can talk about

I can talk about the day my own clients chose the AI, why the UK is asleep on AI, what AI really saves a small business, and what AI is like for a brain that works differently.

If there's room in the segment, give me a real job from one of your listeners or readers and I'll build it on air.

I don't pitch courses on podcasts or on air.

Seen on and spoken at

Where you'll have seen me.

BBC One's The Apprentice (2018)
Mindvalley, speaker and instructor
The House of Lords, AI and entrepreneurship panel (May 2026)

Story angles

Stories I can tell.

Story angle

The founder who blind-tested AI on her own clients

In 2023 Sabrina spent three months quietly training an AI on her agency's work, then sent clients its version and her team's without saying which was which. Most chose the AI. She rebuilt the agency around it, and it now runs on a small team and 27 AI agents.

Good for: business news, tech, the future of work, podcasts.

Her line“It was my writing team it was coming for.”

Story angle

Why the UK is asleep on AI

Sabrina has worked with founders and small businesses through Two Comma PR. Her take on why UK small businesses are waiting on AI, what the wait costs them, and how they can get in through the side door.

Good for: opinion, business news, regional radio and phone-ins.

Her line“How early we are but it worries me how late we are.”

Story angle

What AI really saves a small business

When money is tight, what can AI actually save, and what can't it replace? The honest version, with real examples, and without the job-loss scare.

Good for: personal finance, cost of living, consumer shows and business news.

The storyAsked to find every subscription the business was paying for, then which ones it didn't need, her AI agent said: “pretty much half of them.”

Story angle

What AI is like for a brain that works differently

Sabrina talks openly about having ADHD, and about her very human relationship with Claude. The angle: what working with AI all day is like for a brain that works differently.

Good for: wellbeing, work and life, podcasts.

Her line“I had a fight with my boyfriend last night. His name is Claude.”

Press kit

Ready to copy and paste.

One story behind every length: a coach who built a company, lost it in lockdown, started again from DMs, watched AI come for the new one, rebuilt it on agents, and now builds AI live with small businesses.

On-screen title

Founder, Two Comma PR

One-liner

Sabrina Stocker builds AI into UK small businesses, live, after rebuilding her own agency around it.

25 words

Coach turned founder Sabrina Stocker rebuilt her agency around 27 AI agents when AI came for it. She builds AI live with UK small businesses.

50 words

Sabrina Stocker built the UK's largest tennis events company, then lost almost everything in lockdown. She started again from DMs and grew Two Comma PR into a PR agency for founders. When AI came for it, she rebuilt it around 27 AI agents. Now she builds AI live with UK small businesses.

100 words

Sabrina Stocker is a coach turned founder. She coached tennis for six years, built the UK's largest tennis events company and was on BBC One's The Apprentice. Then lockdown stopped every event and she lost almost everything. She started again by DMing about 50 people a day from Egypt, and grew Two Comma PR into a PR agency for founders. In 2023 she blind-tested AI on her own clients, and most chose it over her writing team. So she rebuilt the agency around 27 AI agents. Today she builds AI live with UK small business owners, from Peterborough training rooms to Dubai.

150 words

Sabrina Stocker is a coach turned founder. She spent six years as an LTA Level 3 tennis coach, and built My Tennis Events into the UK's largest tennis tournament provider. In 2018 she was project manager three times on BBC One's The Apprentice.

Lockdown stopped every event, and she lost almost everything. She started again with Shopping Slot, then Two Comma PR, which she grew from about 50 DMs a day into a PR agency for founders.

In 2023 she blind-tested AI on her own clients. Most chose it over her writing team. So she rebuilt the agency on a small team and 27 AI agents.

Today she builds AI live with UK small business owners, and has spoken from the 1 Billion Summit in Dubai to a House of Lords panel. She has been headhunted to become an MP three times, and said no each time.

Host intro (spoken)

Our next guest coached tennis, built the UK's biggest tennis events company, and lost almost all of it in lockdown. She started again by sending about 50 DMs a day, and built a PR agency for founders. Then she watched AI come for it, so she rebuilt it around 27 AI agents. Today she's going to build something live, right here, with one of you. Please welcome Sabrina Stocker.

Topics

Topics.

The day her clients chose the AI
Why the UK is asleep on AI
What AI really saves a small business when money is tight
The first job to hand to AI, and the ones to keep human
What AI is like for a brain with ADHD
A business built live with AI, on air

Headshots

Photos you can use.

Sabrina Stocker on stage in front of the Mindvalley butterfly

Sabrina speaking on a panel at the House of Lords

Sabrina on the mic in front of a full room

Questions

Quick answers.

What can Sabrina talk about on a podcast or in the press?

The day her own clients chose the AI's work over her team's. Why the UK is asleep on AI. What AI really saves a small business when money is tight. The first job to hand to AI, and the ones to keep human. And what AI is like for a brain that works differently.

How do I book Sabrina for a podcast?

Use the Book Sabrina for your podcast button on the media page, or email bookings@sabrinastocker.com. If there is room in the episode, give her a real job from one of your listeners and she will build it on air, in plain English.

Where can I get photos and bios?

On the media page. Bios at every length are ready to copy, four photos are ready to download, and the press kit is a single PDF.

How do I reach the press desk?

Email bookings@sabrinastocker.com with Press in the subject line. If it is for broadcast today, say so in the subject line. You will hear back within 24 hours.

Press desk

Write to the press desk.

bookings@sabrinastocker.com

Put “Press” in the subject line.

You'll hear back within 24 hours.

If it's for broadcast today, say so in the subject line.