A real build from the week
A real business, what I built for it on screen, and the bit where it broke. Nothing edited out.
One email a week on putting AI to work in a small business: what got built, what it made, what it saved.
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What's in it
A real business, what I built for it on screen, and the bit where it broke. Nothing edited out.
Time saved, money saved, money made, only when someone actually measured them. No figure gets invented here.
One small job from your own business to hand to AI this week, in plain English. No theory.

Who it's from
I was a tennis coach first, then built My Tennis Events and went on BBC One's The Apprentice. In 2020, lockdown stopped every event.
I started again with Two Comma PR, from Egypt, DMing about 50 people a day. In 2023, my clients chose an AI's work over my team's, so I rebuilt the agency around it.
This newsletter is what I'm learning while I do it.
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AI Profits, the newsletter
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